AHMED ALAWAWDA Back to Selected Work
Jawwal · Jan 2023 – Dec 2023

Sports Sponsorships

I held full ownership of Jawwal's sports sponsorships in the Gaza Strip. A sponsorship was never just a logo on a shirt: I built the whole matchday around the brand, from the federation office to the fans in the stands.

8
Sports federations
20+
Local clubs
Jawwal Table Tennis League champions receive the shield
Champions' shield presentation, Jawwal Table Tennis League · 2023
Sponsorship partners meeting · 2023
Sponsorship partners meeting · 2023
01 / 06

Strategy and partner selection

Chose which federations, clubs and tournaments fit the brand and its audience, and assessed every incoming sponsorship request against clear criteria.

8 federations20+ clubs
02 / 06

Negotiation and contracts

Negotiated the value of each deal and what Jawwal received in return, then followed each side's obligations through the season.

Logo on all official kitsFixed branded space at every club
Jawwal on every official kit: National Handball Super Cup champions celebrate
Jawwal on every official kit: National Handball Super Cup champions celebrate
With the champions of the Jawwal Basketball League 2022–23, in Jawwal kits
With the champions of the Jawwal Basketball League 2022–23, in Jawwal kits
Honouring sports journalists on World Sports Journalism Day, with the Palestinian Sport Media Federation
Honouring sports journalists on World Sports Journalism Day, with the Palestinian Sport Media Federation
03 / 06

Media partnerships and news approval

Signed agreements with sports media so every sponsored event was covered across their print, web and social channels. Clubs sent me any news linked to Jawwal before publishing, and I routed it to our content team for review.

PrintWebSocialNews approval
Presenting medals to the players, Jawwal Basketball League 2022–23
Presenting medals to the players, Jawwal Basketball League 2022–23
04 / 06

Fans, ultras and players

Worked directly with each club's ultras to learn what they needed and supplied them with Jawwal-branded fan gear. I also kept personal relationships with players who had real influence on the fans.

UltrasBranded fan gearPlayer relationships
05 / 06

Matchday execution

Visited every venue before a tournament to check brand quality, atmosphere and the award podium. I sourced giant screens, fan gear, medals and trophies, arranged seating for stakeholders and VIPs, and briefed photo and video crews.

Venue checksScreens and fan gearMedals and trophiesVIP seating
Courtside with federation officials at the Palestine Official Karate Championship 2022, sponsored by Jawwal
Jawwal-branded trophy, Palestinian Handball Super Cup 2022–23
Recognition award at a Jawwal-sponsored league · 2023
Champions celebration, Palestinian Handball Super Cup 2022–23
06 / 06

Budget, reporting and renewal

Managed the sponsorship budget and suppliers. After each tournament I filed a full report to management, handed raw footage to our editing and social media team, and evaluated whether each partnership deserved renewal.

Budget→Report→Raw footage to social team→Renewal decision
Watch the reels:Reel 1Reel 2
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